Anti-virus products help bolster Windows XP

This year, April brought us (in the Pacific Northwest, at any rate) not only showers, but Microsoft’s deadline for leaving anyone still running Windows XP unsupported and out in the cold and vulnerable to infection. For those who insist on sticking with XP,  it’s comforting to know that there are reliable anti-virus products on the market that can bolster up your security.  Look at the comparisons here.

Windows XP Migration Affecting PC Market Share

Demand for PCs is reported to be down for the second quarter of this year as compared to the same quarter for 2011 and 2012, according to estimates from both Gartner and IDC, in a Forbes Tech article posted today. The slow but continually steady growth of PC sales is attributed to a combination of factors; a demand for products in higher-end tablets and lower-end devices like Chromebooks, and the trend for Windows XP migration. We are experts in Windows migration, backup and restore. Migrate7, including full support for Windows 8.1.1, will be available at the end of Summer 2014, while the existing version of Migrate7 8.6 supports most of the features of Windows 8.1.1 already.


Stellaractive Delivers our Knock-out Website

You might think that because we are a software developer that we could and would want to design and build our own website – not the case here at all, we left the heavy lifting up to the professionals at Stellaractive. We wanted something really visually stunning and easy to use, especially for our IT savvy clientele. Stellaractive delivered all the way and were able to understand what we needed to make our website stand out in the crowd. Here’s what they have to say about their process for delivering us a fantastic website. Nice to hear that we will be partnering with them to do their migration later this summer as well.

White Paper: User Persona API (UP-API) from Tranxition

It’s often assumed that personal computers are generic and not deeply customized. Another regular misconception is that all data is stored on network drives.  And the most prevalent assumption, in the end, is that users can recustomize a machine quickly.

Tranxition customer data and data from Gartner Group suggest that each user set of customizations, called a ‘persona,’ is worth between $600-2000 per user.  Not included in that number is the user disruption during a migration or the long term productivity opportunity missed in not backing up persona. User investment and persona management often in the past did not come into consideration until the help desk tickets and performance reviews after a migration.

Another opportunity for understanding the value of persona is in the recovery of a personal computer or network after a malware event. PC personality is an important asset to the user, and like any asset, it will be constantly protected, preserved and transported to new hardware or operating systems. “Service providers and enterprise software firms need the ability to fully integrate persona into their user experiences,” states Sean Taylor, Tranxition CTO.

Tranxition preserves, protects and transports user customization assets. Device persona is complex, as there are thousands of data elements scattered all over the device. Currently, only some migration application captures only some preferences or metadata that are easily found move easily between OS and application versions; however, most do not. “Tranxition’s technology has the intelligence to find and manage thousands of preferences and metadata files across all versions, simply and easily,” says Kelly Mackin, Founder and Chief Operating Officer. “Tranxition has now opened up computer persona for a wider range of use cases. Enterprise software vendors can now deploy services that support disaster recovery, backup and restore as well as computer migration between and within systems. Until now, people could only retrieve their files. Now they can retrieve their personas as well.

Tranxition Announces the release of User Persona API (UP-API).

With extensive built-in support for persistent desktop settings from Windows 2000 through to Windows 8.1, UP-APIcapably and deeply supports all applications commonly used by small through large organizations. It supports most directory structures, automatically converts cross-version settings and is simple to set-up and automate. UP-API enables custom rules for data and settings transfer, redirects files/folders and settings, and is easy to include or exclude file management, use tokens, wild cards, precedence and move custom application files or file types. When upgrading to a new OS or replacing a failed PC, common concerns have typically been over extended user down-time and rising costs for help-desk response post-migration. Gartner studies show that users are unproductive for 4-8 hours during/after migration. Microsoft estimates that traditional methods for upgrading to new operating systems cost $1000 per PC, and help desk calls increase 40% after upgrades. There has got to be a better way. And now there is.

UP-API can also be applied to recovery from malware. Signatures in Intrusion and Patch tools are updated, re-imaged with a known clean environment, and Personality files are scanned/scrubbed with other intrusion software. Better yet, let UP-API be an integral component of a proactive solution and use it to wipe, re-image and inject persona regularly. “User Persona API makes capturing and restoring persona simple, with only a few lines of code required for simple installations. It also empowers developers to rapidly deliver deep customization. This kind of integration enables cloud, backup and ITAM/ITSM developers to customize persona management for their specific policy and application frameworks.” – Sean Taylor, CTO, Tranxition.

We are experts at locating Persona elements, capturing and protecting it.

Tranxition is doing things that no one else is doing,” says Robert EnderleEnderle Group. “Firms such as Tranxition help slash the personal, corporate, and financial issues associated with computer migration and backup by including persona as a necessary step.”With over 10,000 settings for interacting with your PC, including complex metadata and thousands of data files and unique directory structures, UP-API is in good company.  With elements often scattered everywhere in obvious and obscure locations, migration becomes a challenge for most programs out there.  Different software versions locate customizations and forms. Included is a full-feature library that enables backup, ITAM and ITSM vendors to capture and manage persona.

We include support for all major applications and Windows operating systems (including Windows XP, Windows Vista, Windows 7 and Windows 8/8.1, including 32 and 64 bits) Microsoft Office versions 2003, 2007, 2010 and 2013, all major browsers and all other applications. Our goal is for persona to be considered a standard and integral component for any backup solution and benefit to restoration, disaster recovery and migration services. We are also seeking recognition that asset management and systems management vendors need to include persona as an important element; the financial benefits are definitely there, with savings estimated between $300 and $700 per device.

Target markets for UP-API include ITAM/ITSM, Enterprise ISV Backup and Restore, SaaS and Cloud services such as Storage and ITSM/ ITAM. Backup today looks very similar to backup in the 1990’s. Although we have cloud storage, the backup algorithms capture directories, files and file types. User Persona API enables backup vendors to include persona.

About Tranxition

Tranxition pioneered the industry with award-winning products such as Migrate7 and Migration Studio. Migrate7version 8.6 manages persona migrations and backups and offers deep support for file and persona capture and migration. Migrate7 is used by Fortune 500 companies all across the world, and just some of  our vendor partners include Frontrange and BMC Software. Migration Studio has a full-featured development environment for developing content for new application and OS persona elements to be captured. This is a free tool.

Tranxition was founded in 1998 by Kelly Mackin and Gordon Reilly. Since then we have pioneered the concept of User Persona and have produced award-winning products such as Personality Tranxport, LiveManage and AdaptivePersona. Our technology abstracts user persona from computer hardware and enables user persona to be managed as an asset for backup, migration and corporate policy, offering up a viable and strategic migration and backup solution.



Tranxition Contact Information Updates

Have you searched for us on the web lately? You may have noticed that we look completely different! Many thanks go out to the fantastic, creative team at Stellaractive Web Design here in SE Portland for designing our beautiful, sleek new website; we now look as fresh and au courant as we feel.

Tranxition has moved our world headquarters  to the vibrant eastern shores of the Willamette River and into the historic Weatherly Building at 516 SE Morrison Street, Suite 242, Portland Oregon 97214, at the foot of the Morrison Bridge. Please note that our phone numbers have also recently changed – toll free 888-391-4360 and local 503-406-3767.

User Persona API Getting Great Recognition

We don’t often toot our own horn, but we believe that our latest product is pretty great and worthy of a few toots. It’s nice to know that some key industry analysts share that sentiment.

Amy DeMartine, senior analyst with Forrester Research, said in an interview with Tranxition COO Kelly Mackin, “I think the strategy is great…the biscuits are burning …”

In his blog, leading tech analyst Rob Enderle,of Enderle Group, says “Tranxition is doing what no one else is doing. Firms such as Tranxition help slash the personal, corporate, and financial issues associated with computer migration and backup by including persona as a necessary step.”.  Read Mr Enderle’s whole article in IT Business Edge here.

David K. Johnson, principle analyst at Forrester Research, tweets: “@TranxitionSoft Lots of code that correctly parses myriad sources of relevant information and settings. Goes way deeper than USMT.”. @david_kjohnson

Tranxition in the News with launch of User Persona API

We are making news headlines lately with our latest product, UP-API.

Rob Enderle, of Enderle Group, says “Tranxition is doing what no one else is doing. Firms such as Tranxition help slash the personal, corporate, and financial issues associated with computer migration and backup by including persona as a necessary step.”

We couldn’t have said it better.

Read about how UP-API is changing the industries ideas of persona and backup in Virtual Strategy Magazine and ProgrammableWeb.

ZDNet’s James Kendrick: “Just Purchase a Laptop”

Intel’s recent results for the quarter exceeded expectations because the chip maker reported that personal computer sales were really strong.  Now some of that might be due to XP replacement, certainly some of it is.    But what if some of the sales are due to a “backslide” away from tablets back to laptops?

James Kendrick, a veteran product reviewer for ZDNet, has been using Windows 8 laptops and tablets (with keyboards and not) for a while now.   This is what he had to say:

“…it’s become clear to me that for many considering a Windows system for purchase, it’s probably better to go old school and just get a laptop. Forget about the lure of the tablet and get the best affordable laptop. They are often cheaper than tablets with keyboard docks, and usually have more ports for peripherals. There are more laptops to choose from at purchase time than tablets/ hybrids.”

There you have it.   He suggests that many of his readers say that they spend 80% of their time using it in laptop mode.   This writer recently lost a tablet and a computer fried.  The computer got replaced, the tablet did not.