We are excited to hear the great news regarding Windows 10. First off, they are continuing to innovate (as they did with Windows 8). We know, Windows 8 was said to be a ‘flop,’ but we’ve actually used it and think the ‘flop’ was caused more by being a transitional OS between Old Windows concepts and New Windows concepts.
What do we mean? Well, for starters, most software vendors did not have supported applications for Windows 8. So, when performing tasks, one was treated to this strange hybrid environment where screens were flipping and old Windows would magically show up time after time. The paucity of many of the apps, The WSJ as case in point, did not a few months ago support pictures in Metro.
It take a long time to turn an aircraft carrier. Microsoft was between a rock and a hard place. As users of Windows 8, the touch system, while not perfect, was really great in most instances. The tools were over simplified and not powerful enough.
In other words, Windows 8 was such a sea change that five years is a normal amount of time to make a transition. It’s just not realistic to expect it to happen quicker.
About Windows 10. We think that Microsoft knew that Windows 8 would catch flack, perhaps not as much as they did, but they knew that people would hypocritically demand innovation and then criticize Microsoft for delivering it. The key with Windows 10 will be the apps. If they have evolved, and if they have a bigger and real catalog, they will have a winner on their hands. We think it will have a deep impact on the PC migration trend.
We love the holograms and the other innovations, and the fact that its free. Expect Microsoft, speculating here, to demand the payback for free to be a quicker transition.